For Wayfair’s 2022 Summer Campaign, we aimed to encourage to make the most of their outdoor space, well, theirs. Whether that’s a sprawling lawn or a fire escape respite—If you’re outdoors, then your Outdoorsy.
This omnichannel campaign lived across site, email and on-site, paid and organic social, direct mail, and broadcast.
Client: Wayfair
Lead Designer: Brenda Guenther
Lead Copywriter: Meg Dente
Broadcast: Emily Huizenga and Kayleigh Phillips
Conceptual Imagery: Sarah Cave
Developed and led new global brand standards, bringing Wayfair’s brand positioning into its creative execution.
Home is where life happens. Our focus was to bring that authenticity to life in cross-channel storytelling, while maintaining a recognizable presence for customers.
These standards helped unite creative execution across the global creative teams in order to create that cohesion, while also driving efficiency in execution.
Client: Wayfair
Go Ahead’s Global Family Cookbook is a collection of recipes gathered from their travelers, staff and experts from around the globe. It allows travelers to savor flavors from their adventure and keep memories alive long after they return.
The recipes are organized by region and anchored by information specific to each culture—uncovering how the history and region influenced its cuisine.
Client: EF Go Ahead Tours
Designed with Paula Morall
Copy by Katie Schwartz
Section opener photography: Heather McGrath
Cookbook Mock template
Branding for a restaurant in Portland, Oregon. Part diner and part restaurant, The Original Dinerant merges a touch of rat-pack style with the laid-back nature of the Pacific Northwest.
Project components: Brand identity, print collateral, menu design, signage, and wall art selection.
Client: Sage Restaurant Group
Menu Image: Freepik
The Go Ahead Journal is a direct mail piece that is highly editorial and for the delight of its community of travelers. As opposed to product-centric information, readers can find a variety of stories, spotlights, listicles and other information that nurtures their desire for adventure and helps them decide where they may want to go next.
Each theme is different. This journal was dedicated to make the experience your own—focusing on stories from real travelers that used their passions to customize their adventure.
Client: EF Go Ahead Tours
Creative Direction by Bryant Ross
Design by Paula Morall & Claire Nichols
Object photography: Heather McGrath
Illustration: Maite Franchi
Featuring Kelly Clarkson, this omnichannel campaign lived across site, email and on-site, paid and organic social, direct mail, and broadcast.
Kelly’s role was to help empower customers to make their homes work harder for them and achieve a space that they love.
Client: Wayfair
Lead Designer: Andrew Beardsall
Lead Copywriter: Molly Hubert
Broadcast: Katherine Volpe, Steve Howard
Photography & Video: The Wade Brothers
Go Ahead wanted to evolve their product catalog from the informational to the inspirational. Each year is featured around a traveler-centric theme, catering to the reader’s wanderlust. They are further engaged throughout the piece via regionalized editorial content, UGC and traveler stories.
In addition, shopping was a major concern. With nearly 200 trip options, readers had a different time discerning the various options and what made each unique. This new design anchored each region with best sellers—shown in detail, with smaller callouts and ads for similar products of interest. This cross-merchandising helps people better navigate their options so that they can continue shopping online or with a phone agent.
Client: EF Go Ahead Tours, Designed with Adam Domurat and Paula Morall
Creative Direction of a campaign for the launch of a new travel portfolio focused on food & wine. Featuring custom lettering crafted from actual ingredients, Global tablescapes were created to give readers a glimpse into the local cuisine of each region.
Campaign components include printed collateral, campaign landing page, email marketing and web banner advertising.
Client: EF Education First
Lead Designer: Jenna Carando
Lead Copywriter: Jessie Rogers
Photography: Heather McGrath
Bringing their passionately brewed beers from their beloved gastropub to your home. CBC’s packaged beers feature hand-illustrated packaging inspired by classic rock and folk music culture.
Components: Packaging design and illustration
Client: Cambridge Brewing Co., Designed with Will Thomas & Peter Strutt
Creative and concept direction for a series of global video guides focused on Italy, France, and Spain. The series use our real directors as on-screen talent to provide viewers a local perspective.
This content is used across digital marketing efforts—from acquisition efforts to post-booking content to drive engagement.
Client: EF Go Ahead Tours
Once the former Charles Street Jail, The Liberty Hotel is a luxury hotel in Boston. The identity pays tribute to its former identity through nods to booking forms and architectural details of the historic building.
Components: Brand identity, print collateral and guest materials, advertising, interior and exterior signage and photo direction
Client: LXR Luxury Hotels
The Corner Office is Downtown Denver’s go-to spot when the clock strikes 5 to unwind over cocktails and indulge in comfort food with a global spin.
Components: Brand identity, print collateral and menu design, interior and exterior signage and photography
Client: Sage Restaurant Group
Design Museum Boston concepts and facilitates pop-up exhibits throughout the Boston metro area that educates people on the role of design. The identity features a modular system that insinuates the concept of people coming together.
Components: Brand Identity and creative direction
Client: Design Museum Boston,
Designed with John Magnifico & Peter Strutt
Go Ahead Tours, a travel product by EF, needed a brand video to support their acquisition efforts. Our concept was to highlight the many things that you can do when traveling—connecting with the passions of individual travelers. Shot in London, Paris and Rome, the video footage was edited into several lengths for use across web, paid & social media and email marketing.
These tours are led by amazing tour directors, passionate locals that love sharing the world with others. This second video is a casual conversation with a few, helping customers make a connection.
Client: EF Go Ahead Tours, Creative Direction by Bryant Ross
Design and creative direction of a holiday-themed campaign featured in Sprint retail stores.
Components: Campaign graphics and photography, retail signage and merchandising collateral
Client: Sprint
Photography: Zach Scott
The Keds brand has been updated to reintroduce itself to a new generation. The language adds a fresh touch to the identity, while remaining true to it’s signature blue “license plate.”
Components: Logotype, Visual exploration and strategy
Client: Collective Brands, Keds, Designed with Peter Strutt
Located in the Cherry Creek neighborhood of Denver, Second Home offers comfort food classics in a relaxed, handsome space. The visual identity uses modern typography paired with touches of wood grain, local birch trees and leather.
Components: Brand identity, print collateral, menu design and signage
Client: Sage Restaurant Group
The MassArt Auction allows art lovers to support the next generation of artists through an annual auction hosted by the college. This campaign identity uses a modular system that simple in design that puts the featured works front and center.
Components: Campaign identity, print catalog and invitation, wayfinding signage and digital assets
Client: Massachusetts College of Art and Design
826 is a national organization specializing helping students, ages 6 to 18, find their voice through in-class and after-school creative writing programming. Each city features a fantastical storefront, in Boston it is the Greater Boston Bigfoot Research Institute. The identity is brought to life through whimsical illustrations and type.
Components: Identity, brochure and poster design, illustration and signage
Client: 826 Boston
Illustration: John Magnifico
826 is a national organization specializing helping students, ages 6 to 18, find their voice through in-class and after-school creative writing programming. We Think You're Old enough to Know is a book of original student writing, focused on coming of age stories. The book was printed through a Sappi Paper's Ideas That Matter grant.
Client: 826 Boston
Illustration: John Magnifico
Catalog design for Harvard’s alumni travel program that offers carefully planned itineraries guided by Harvard’s network of professors and experts. The print series features custom illustrations inspired by vintage travel posters.
Components: Catalog design, illustration concepts and art direction
Client: Harvard Alumni Association
Sprint wanted to refresh its national retail stores through a new in-store visual language. The design features warm lifestyle photography paired with touches of technology to highlight the role that technology plays within our daily lives.
Components: Photography concepts and art direction, retail graphics and merchandising signage
Client: Sprint
Photography: Scott Montgomery
Recently acquiring several brands, Avid wanted to define a master packaging system to unify over 200 products across the consumer, prosumer and professional retail channels. The design uses Avid’s signature brand purple as light, highlighting the product and the creativity that each can unleash. The unified design helps create a strong branded presentation in the retail space.
Components: Packaging design and art direction
Client: Avid
